MAC PR were delighted to commission and work with mural artist Danni Simpson to deliver an innovative piece of work for client Buttercrane. We developed a brief to include references to Newry’s unique landscape – the iconic outline of the Acquaduct, Newry’s maritime history and waterways, Newry Town Hall and of course the angular Buttercrane facade. We coupled it with a body positive messgage and incorporated elements of the Buttercrane logo in the brief – all of which were delivered brilliantly by New Zealand born artist Danni, who’s made NI her home in recent years.
The result is an eye catching commissioned piece of unqiue wall art – a must visit when in Newry and the perfect selfie backdrop. It delivers’s stand out for the client and has been very well received by customers.