CASE STUDIES
Event Management & Host: NMD Labour Market Partnership
MAC PR was tasked with coordinating and hosting two events for Newry Mourne Down Labour Market Partnership - part of NMD Business (Newry, Mourne and Down District Council), with a lead time of 8 weeks to deliver. The industry focus for these particular events was 1....
Social Media Management: Buttercrane Centre
MAC PR Director, Catherine McGinn, has been working in a freelance capacity for Buttercrane Shopping Centre as Social Media Manager and Digital Content Creator for over four years, delivering organic image and video content for Facebook, Snapchat, Instagram, X and...
Mural Project with Artist Danni Simpson
MAC PR were delighted to commission and work with mural artist Danni Simpson to deliver an innovative piece of work for client Buttercrane.
BUTTERCRANE GUINNESS WORLD RECORD CAMPAIGN
MAC PR planned and executed a unique event to give Buttercrane Shopping Centre ‘stand out’ at Christmas; a Guinness World Record for the World’s Largest Gathering of People Dressed as Snowman. The event achieved significant national and local pre and post event publicity. It generated £42,000 in offline PR coverage reaching 430,000+ people. The campaign had a social reach of 363K during the week of the event alone. It was a hugely successful campaign, with an ROI of 320 %
Buttercrane and its customers are now ‘Officially Amazing’ according to Guinness World Records!
BEST PROPERTY BUSINESS BREAKFAST WITH DAVID MEADE
Best Property Services wanted to mark 30 years in business with a high profile event. The business breakfast with David Meade was very successful and achieved significant national and local coverage in addition to connecting Best Property Services with 200 local businesses owners, contacts and clients. The event was deemed so successful, it’s become part of a series of Best Business Breakfasts and is repeated annually.
SPECSAVERS NEWRY 10TH BIRTHDAY
Specsavers wanted to mark 10 years serving customers in Newry with a weekend of Birthday celebrations. MAC PR coordinated a special appearance with Brian Kennedy; an ‘eye catching’ birthday cake; a flash fashion show showcasing new designer frames; fashion blogger coverage; in addition to customer competitions and children’s entertainment. Some £25k in press coverage was generated and social reach of 40k. In addition, local press ads were coordinated, a radio ad written and aired and a feature in Local Women magazine agreed.
